We will apply the concept of "consumisables" the collective prescribers and consumers who choose products or services of the company in a responsible manner.
The power of consumers through social networks is impressive expansion. If they have been the architect of the revolutions in North Africa started in the 2011, awareness course on its ability to accept or reject products and / or trademarks. The responsible choice of customers or consumers can powerfully influence the competitiveness of the company.
The book "The Regeneration of Management" explains how, once implemented CSR in the company, adequate communication policy allows for the creation of value for its "consumisables" and increased competitiveness for the companies.