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Monthly Archives: October 2012

Look, compare, and if you find something better…, Buy it

With respect to product strategy companies with strong presence in their market can decide policies for creativity (innovators) or tailing (followers). Creativity has economic risk as research and marketing are very expensive. But when the product or service is revolutionary and communicate well to get market …

The Lazarillo of the highway

The "A6" is the highway Madrid - La Coruña, which for many years has a reversible center lane of a 20 kms to relieve peak entry and exit to Madrid. This "BUS-HOV lane" is reserved for public transport, motorcycles and cars with at least two occupants. I am convinced …

CSR at the First Congress of Mechanical Engineering

Organized by the College of Industrial Engineers of Madrid (COIIM) and the Association of Industrial Engineers of Madrid (AIIM) will be held on 23 and 24 October the First Congress of Mechanical Engineering . Two days of lectures and panel topics with relevant site visits. This is to highlight areas …