Our society, under the economy, has moved from the "culture of pitch" of the '80s to the "culture of bubbles". The 80s was generous balls of all kinds: financial balls, balls estate, balls that transcended political corruption to the media profusely, ... This was not exactly a prodigious decade, but rather the prelude to the greatest crisis that the West could imagine after the crash of the '30s.

This generated several uncontrolled unsustainable bubbles exploding going great crisis led to the current. A crisis is not only economic, but is fundamentally political, social and business.

The spirit of this book is limited to the business environment. And focused on the business environment suggests the responsibility of directors and management style that prevailed from the 80s. The framework , henceforth called the "Management" at large, must also evolve and predispose to undertake the necessary feedback: The Regeneration of MANAGEMENT.

At this point, not yet see the end of the tunnel, we must recognize the failures of this style of leadership that was introduced in our country and many other European countries following the paradigms of American management, which trickled in single message mode.

For some time Consultants, Business Schools, CEO's and senior executives of large companies are redirecting their theories and practices to restore principles and values ​​that were displaced by the new mission prevailing: provide shareholder value. While the mission was reasonable, were often not the methods for its achievement, because the "About Town" at the time,I used to look the other way in cases of malpractice, to maximize profit at any cost, while receiving substantial "bonus" for the achievement of objectives, where the end justified the means. Definitely new paradigms begin to guide the mission of the Corporations: Sustainable Development (hereinafter DS) by Corporate Social Responsibility (hereinafter CSR).

The following pages affect the REGENERATION MANAGEMENT through the existing tools for CORPORATE SOCIAL RESPONSIBILITY and forward specific proposals to popularize the principles of CSR to the public market subsequent select products and companies that practice sustainable economy . And also that the economy will not be only a politically correct image, but the emergence of competitive and profitable even in medium-sized domestic companies.